Pharmaceutical cases: Loxen and Grippomiks
In pharma, advertising is restricted and buyers trust doctors and pharmacists. So in both projects we worked on consumers and professionals at the same time.
Loxen — pain-relief patch
Goal: create a visual identity that reflects the product's uniqueness, communicate its benefits across channels and build interest.
Solution:
- Showed all of the product's benefits in videos for consumers.
- Produced expert videos.
- Ran promotions for medical representatives.
- Organised an official mailing with commercial offers to major pharmacy chains.
Grippomiks — antiviral powder against colds and flu
Goal: create an identity that reflects the product's uniqueness, communicate its benefits and attract the target audience.
Solution:
- Shot and distributed videos demonstrating Grippomiks' effectiveness.
- Produced expert videos featuring doctors.
- Ran promotions and presentations for medical representatives.
- Sent pharmacy chains commercial offers focused on the product's effectiveness.
Takeaway
A pharma brand has to win two audiences: the consumer and the pharmacy. Expert videos build trust with both.
