Express School driving school case: from 40 to 300+ students a month
Client: Express School — driving school in Tashkent.
Point A
- Monthly sales: 40
- Marketing budget: $2,000
What we did
- Reels with real students: graduates holding their new licences are the strongest proof.
- Videos answering the top questions: "how many days does it take to get a licence", "how much does a licence cost in Tashkent".
- Paid ads to put the Reels in front of the right audience.
Point B
| Metric | Point A | Point B |
|---|---|---|
| Monthly sales | 40 | 300+ |
| Reach | — | 5 million+ |
| Business | — | new office in Nest One |
Takeaway
In education, the best ad is the graduate. A video showing a real result works better than any promise.
