Articles
Practical articles on paid ads, SMM, Meta Ads, Google Ads, TikTok and growing a business in Uzbekistan.
YouTube for business: channel, Shorts and long videos
Which businesses YouTube suits, the role of Shorts and long videos, titles for search and a starting plan.
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Yandex Direct in Uzbekistan: when it helps and how to start
Yandex Direct search and network ads, which businesses it suits, how it differs from Google Ads and how to launch a first campaign.
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When you need a rebrand and how to do it
Signs it's time to change, restyling vs a full rebrand, the stages and how not to lose customers.
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What a sales funnel is, in plain words
Funnel stages, what to measure at each, how to find the leaks and an example for a small business.
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What a brand is and how it differs from a logo
A brand in plain words: positioning, promise, experience and visual style; where a small business should start.
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What an SMM manager does and how to choose one
An SMM manager's responsibilities, how they differ from an ads specialist, how to judge results and what to ask when hiring.
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What an advertising report should include
The structure of a good monthly report: spend, leads, CPL, sales, conclusions and next month's plan.
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Visual identity: the minimum a small business needs
Logo, colours, fonts and content templates — a minimal brand book for a small business.
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Video editing apps: for phone and computer
CapCut, InShot, Premiere Pro and others: which suits whom, subtitles and tricks to speed up editing.
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How to validate a business idea before you advertise
Cheap ways to test demand: competitors, search queries, a test page, a small ad test and pre-orders.
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UTM tags: how to know where every customer came from
What UTM is, the parameters, how to build a link, naming rules and where to see results.
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How to use Reels and TikTok trends for business
Where to find trends, when to join them, how to adapt them to your brand and when to skip a trend.
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Unique selling proposition (USP): how to stand out from competitors
What a USP is, how to find yours, formulas and examples, and how to use it in ads and your profile.
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UGC content: when customer videos sell better than ads
What UGC is, how to get content from customers, how to work with UGC creators and use it in ads.
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7 types of video ads: which one will sell your product
Review, before/after, testimonial, process, expert, problem-solution and offer videos — when each works.
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TikTok Ads in Uzbekistan: who it suits and how to start
Which businesses TikTok ads suit, how to open an account, which creatives work and how to launch your first campaign.
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Advertising on Telegram: Telegram Ads or channel placements
Types of Telegram advertising — official Telegram Ads and paid posts in channels, how to judge price and measure results.
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Target audience and customer persona: how to define them
Segmentation, customer persona, pains and desires, sources of insight and how to use the persona in ads.
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Shooting Reels on a phone: light, sound and framing
Professional-looking Reels without expensive gear: phone settings, lighting, sound, framing and simple editing.
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Selling with Stories: formats that work every day
Why Stories sell, which sequences work, interactive stickers and a daily Stories plan.
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Sales script: a structure for calls and Telegram
Script stages — greeting, discovery, presentation, objections and closing — with a ready example.
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Repeat sales and LTV: more revenue from existing customers
What LTV is, why a repeat sale costs less than a new one, loyalty programmes, reminders and win-backs via Telegram.
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Reels scripts: 5 ready-made templates
The structure of a Reels script that sells and 5 templates you can adapt to any business.
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10 Reels hooks: how to hold attention in the first 3 seconds
10 types of hooks that keep viewers watching in the first seconds of Reels and TikTok videos, with business examples and common mistakes.
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How to plan a marketing budget: share of revenue vs goal-based
Two ways to plan a budget, cost structure, test and scale periods and a sample monthly table.
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Personal brand: where an expert should start
Why you need a personal brand, how to choose positioning, content pillars and a plan for the first 90 days.
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How much paid advertising costs in Uzbekistan and how to plan the budget
What makes up the cost of paid ads — ad budget, specialist fees and content — and how to calculate a monthly budget from cost per lead and the customers you need.
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Online reputation: how to collect reviews and respond to criticism
How reviews affect sales, how to ask happy customers for a review and a template for replying to negative ones.
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Network marketing (MLM): can you make money, and how to spot a pyramid
How network marketing works, who actually earns, the warning signs of a financial pyramid and 7 questions to ask before joining an MLM in Uzbekistan.
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Meta Pixel and Conversions API: why you need them and how to set them up
How Meta Pixel and the Conversions API help your ads, which events to track and the most common setup mistakes.
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7 marketing mistakes new entrepreneurs make
A product 'for everyone', ads without strategy, decisions without numbers and other mistakes — and how to fix them.
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Marketing an education centre: how to attract students
How people decide on courses, trial lessons, graduate videos, seasonality and paid ads.
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How to market a furniture store: Instagram, Maps and paid ads
What makes furniture sales different, content, creatives, instalment offers and the path from lead to sale.
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Marketing a clinic or dental practice: how to earn trust
What's different about healthcare ads, the doctor's personal brand, reviews, maps and staying within ad rules.
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Lookalike audiences: how to find people like your customers
How lookalike audiences work, which source to build them from and what percentage to choose in Uzbekistan.
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Lead response time: how it affects sales
Why the first to reply wins, how to set a response standard, auto-replies and keeping managers accountable.
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Lead form or Direct messages: which brings more sales
How instant forms and message campaigns differ, which suits which business and how to improve lead quality.
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How to grow sales with internet marketing: a map for businesses in Uzbekistan
Internet marketing channels — Instagram, Telegram, paid ads, SEO, Maps and Uzum Market: which one fits you, where to start and how to measure results.
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An Instagram profile that sells: bio, highlights and the first 9 posts
What a customer should see in your profile within 5 seconds: name, bio, highlights, buttons and grid.
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Instagram content plan: 30 post ideas for a month
How to build a content plan, how to balance content types and 30 post and Reels ideas for any business.
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How to set up Instagram ads: a step-by-step guide
Setting up Instagram ads from scratch in Meta Ads Manager: choosing the objective, audience, budget, creatives and avoiding first-week mistakes.
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How to name a business: 8 rules
What makes a name memorable, language and pronunciation, checking domains and social handles, registration.
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How to choose a paid ads specialist: 9 questions before you hire
Nine questions to ask a paid ads specialist or agency before you start, the red flags to watch for and what to check in the first month.
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ROMI: is your marketing paying off, and how to calculate it
The ROMI formula, how it differs from ROI and ROAS, a worked example and which costs to include.
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How the Instagram algorithm works: what matters for reach
How posts are ranked in Feed, Reels and Stories, which signals matter and which habits increase reach.
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Retargeting: how to bring back people who didn't buy
What retargeting is, which audiences to show ads to again, which creatives work and how to control frequency.
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Handling comments and DMs: how replies turn into sales
Standards for replying to comments and messages, ready templates, handling negativity and automation.
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How to grow a Telegram channel from zero
Positioning a Telegram channel, content, sources of the first 1,000 subscribers and how to turn subscribers into customers.
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Google Ads vs Meta Ads: which is better for a small business
How Google Ads and Meta Ads (Instagram, Facebook) differ, which businesses each suits, when to run both and how to choose.
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Expert interview videos: a format that builds trust
Why the interview format works, how to prepare questions, how to shoot and how to turn one interview into 10 Reels.
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What crowd marketing is and how it brings customers to your website
Crowd marketing means natural brand mentions in forums, Telegram chats and reviews. Who it suits, who it doesn't and how to do it without spamming.
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What a CRM is and which one suits a small business
Why you need a CRM, when to move from a spreadsheet, how to choose and how to roll it out.
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Cost per lead (CPL): what it is and how to lower it
How much a lead from paid ads should cost, how to calculate CPL and the 7 common mistakes that push your cost per lead up.
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Competitor analysis: what you can learn in one day
How to find competitors, review their ads, prices, offers and reviews, and summarise findings in a table.
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How to collect customer feedback and what to do with it
When and how to ask, NPS, a question list and how to turn answers into marketing and product improvements.
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From reseller to brand: building your own brand on Uzum Market
Why a brand protects you from price wars on a marketplace, and how to work with listings, reviews and external traffic.
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How to add your business to Google and Yandex Maps
How to create, verify and fill in a business listing and rank higher in 'near me' searches.
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Ad account blocked: what to do and how to prevent it
Why Meta blocks ad accounts, how to file an appeal and which habits reduce the risk of a ban.
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A/B testing ad creatives: how to run it
What an A/B test is, what to test at once, how much budget and time you need and how to pick the winner.
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