Level Marketing / Articles / Brand and personal brand
How to add your business to Google and Yandex Maps
"Dentist near me", "car service in Chilanzar" — people increasingly look for services on maps. A listing on Google and Yandex Maps is free and one of the "hottest" sources of customers. Here is how to create a business listing, verify it and rank higher.
What maps give you
- Customers searching nearby find you.
- Calls, directions and website visits in one tap.
- Reviews and ratings — the main source of trust.
- Opening hours, prices and photos — decisions without extra questions.
Google Business Profile: steps
- Go to business.google.com and choose "Add business".
- Enter the name, category, address or service area, phone and website.
- Verify — Google offers SMS, a call, email, video or another method; the options depend on the business.
- Complete the profile: hours, description, services or products, photos.
- Post updates regularly — promotions, news, new photos.
Yandex Business: steps
- Add your organisation at yandex.uz/sprav.
- Enter the details: name, address, phone, category, hours.
- Verify ownership — by call, SMS or documents.
- Add photos, prices and services.
Other map services (2GIS, for example) are also used in Tashkent — a listing there doesn't hurt.
How to rank higher
Maps weigh three factors:
| Factor | What to do |
|---|---|
| Relevance | The right primary category, a full description, a list of services |
| Distance | A precise address; check the pin on the map |
| Prominence | Reviews, rating, activity, photos |
Also make sure your name, address and phone number match everywhere — website, Instagram, directories.
Common mistakes
- Stuffing keywords into the name ("Dentist cheap Tashkent best") — it's against the rules and can get the listing suspended.
- The wrong category.
- Several listings for one business (duplicates).
- Not replying to reviews — see our online reputation article.
- Outdated hours and phone numbers.
Conclusion
A maps listing is free advertising you set up once and maintain every month. Complete information, real photos and working with reviews push it up the results. For where it fits among your channels, see our internet marketing article.
