Brand and personal brand
Brand and personal brand: Practical articles on paid ads, SMM, Meta Ads, Google Ads, TikTok and growing a business in Uzbekistan.
When you need a rebrand and how to do it
Signs it's time to change, restyling vs a full rebrand, the stages and how not to lose customers.
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What a brand is and how it differs from a logo
A brand in plain words: positioning, promise, experience and visual style; where a small business should start.
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Visual identity: the minimum a small business needs
Logo, colours, fonts and content templates — a minimal brand book for a small business.
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Unique selling proposition (USP): how to stand out from competitors
What a USP is, how to find yours, formulas and examples, and how to use it in ads and your profile.
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Personal brand: where an expert should start
Why you need a personal brand, how to choose positioning, content pillars and a plan for the first 90 days.
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Online reputation: how to collect reviews and respond to criticism
How reviews affect sales, how to ask happy customers for a review and a template for replying to negative ones.
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How to name a business: 8 rules
What makes a name memorable, language and pronunciation, checking domains and social handles, registration.
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What crowd marketing is and how it brings customers to your website
Crowd marketing means natural brand mentions in forums, Telegram chats and reviews. Who it suits, who it doesn't and how to do it without spamming.
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From reseller to brand: building your own brand on Uzum Market
Why a brand protects you from price wars on a marketplace, and how to work with listings, reviews and external traffic.
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How to add your business to Google and Yandex Maps
How to create, verify and fill in a business listing and rank higher in 'near me' searches.
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