Global Avenue case: 100 apartments sold in 6 months

Client: Global Avenue — residential complex (real estate).

Goal

Stand out from competitors and attract buyers with an engaging themed presentation.

Solution

• Branding built in a Moroccan style with its own heraldry and an elegant European touch.
• Together with the client we created a unique offer for the market: a 3-year interest-free instalment plan.
• We focused the audience on the offer's benefits and the brand style.

Results

Takeaway

In real estate, where listings all look alike, a memorable brand and a clear financial offer are the strongest levers.

More on this topic

• Unique selling proposition (USP): how to stand out from competitors
• Competitor analysis: what you can learn in one day
• What a brand is and how it differs from a logo