Level Marketing / Articles / Reels and video
7 types of video ads: which one will sell your product
The same product can be advertised with different video formats — and results can differ several times over. It's hard to guess in advance which format will work, so you need to prepare several types and test them. Here are the 7 video ad types that sell best and when each works.
The 7 types
| Type | When it works | Example |
|---|---|---|
| Review | The product sells by being shown | "5 advantages of this sofa" |
| Before / after | The result is visible | Renovation, beauty, cleaning |
| Customer testimonial | Trust decides | Clinics, education, expensive services |
| Process | Quality and craft matter | Furniture making, kitchens |
| Expert | A complex choice | Doctor, lawyer, technical advice |
| Problem → solution | The customer has a specific pain | "Back pain? Here's why" |
| Offer | A warm audience, a promotion | "This week only: free measurement" |
Tips for each type
- Review: one video, one product, its 3–5 key features.
- Before / after: shoot from the same angle and light so the difference is obvious.
- Testimonial: a real customer in their own words — don't make them read a script. For collecting customer videos, see our UGC content article.
- Process: fast editing, 10–20 seconds, rhythmic music.
- Expert: open with a question and explain in plain words.
- Problem → solution: the problem in the first second, a specific action at the end.
- Offer: terms, deadline and how to order — clear at a glance.
Which suits you
Ask three questions:
- Can you show the product's result? If yes: before/after and review.
- Do customers think long before deciding? If yes: testimonial and expert.
- Does the audience already know you? If yes: offer.
How to test
Prepare 3–4 videos of different types at once and compare them on the same audience and budget, following the rules of A/B testing. Next month, make several variations of the winning type.
Conclusion
Rotating video types is the simplest way to stop creatives wearing out and keep cost per lead in check. Every video needs a strong opening — see our hooks article.
