Online course cases: 35,000 and 25,000 Telegram subscribers from zero
Two experts, one goal: build a warm Telegram audience before the course goes on sale.
Dilrabo Isroilova — online psychology course
| Metric | Result |
|---|---|
| Partnership | over 6 months |
| Ad spend | $6,000 |
| Result | 35,000 Telegram subscribers from zero |
Further details are confidential at the client's request.
Barno Suleymanova — dietitian, own training programme
Before launching the first cohort, she needed a targeted audience on Telegram.
| Metric | Result |
|---|---|
| Partnership | 4 months |
| Ad spend | $6,000 |
| Result | 25,000 subscribers from zero via paid ads |
Takeaway
The best sales channel for an online course is an audience that already trusts the expert. The Telegram channel gathers interested people, and the course is sold to them.
