Level Marketing / Articles / Paid ads
Advertising on Telegram: Telegram Ads or channel placements
In Uzbekistan, Telegram is one of the most widely used messengers: channels about news, discounts, education and shopping have millions of subscribers. That makes Telegram advertising an important channel for many businesses. Here are the two main approaches — official Telegram Ads and paid posts in channels — and how to measure results.
Option 1: official Telegram Ads
Telegram's own ad platform (ads.telegram.org) shows short sponsored messages in large public channels.
- Format — a short, character-limited message with a link (to a channel, bot or website).
- Targeting — by channel topic, language and some audience settings.
- Payment and minimum deposit terms change over time, so check the current requirements on the platform before you start.
The upside is an official, scalable channel. The downside is short copy, entry requirements and a harder start for small businesses.
Option 2: paid posts in channels
The most common approach is agreeing an ad post with the admins of topic-specific channels. The main work here is choosing the right channel.
| What to check | Why it matters |
|---|---|
| Post views relative to subscribers | A very low ratio suggests bought subscribers |
| Audience geography and language | Whether your customers are there |
| Previous ads | How often the admin runs ads |
| Comments and reactions | Whether the audience is alive |
| Sudden jumps in subscriber growth | Can indicate artificial growth |
How to measure results
- Create a separate invite link for each channel — Telegram lets you make named invite links for your channel and shows how many people joined through each.
- Use UTM tags for your website.
- For shops, a separate promo code per channel.
- The key metric: cost per subscriber or cost per lead.
What makes a post work
- Copy that matches the channel's style rather than screaming "ad".
- A benefit or interesting fact in the first line.
- One clear call to action and one link.
- An image or short video so the post gets noticed.
Common mistakes
- Choosing channels by subscriber count alone.
- Advertising in many channels at once without tracking.
- No useful content in your own channel afterwards — new subscribers leave quickly.
Conclusion
Telegram advertising is a strong way to reach Uzbekistan's audience, but its effectiveness depends on channel selection and tracking. To keep the people you attract, read how to grow a Telegram channel, and for the overall channel map, see our internet marketing article.
