Paid ads
Paid ads: Practical articles on paid ads, SMM, Meta Ads, Google Ads, TikTok and growing a business in Uzbekistan.
Yandex Direct in Uzbekistan: when it helps and how to start
Yandex Direct search and network ads, which businesses it suits, how it differs from Google Ads and how to launch a first campaign.
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TikTok Ads in Uzbekistan: who it suits and how to start
Which businesses TikTok ads suit, how to open an account, which creatives work and how to launch your first campaign.
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Advertising on Telegram: Telegram Ads or channel placements
Types of Telegram advertising — official Telegram Ads and paid posts in channels, how to judge price and measure results.
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How much paid advertising costs in Uzbekistan and how to plan the budget
What makes up the cost of paid ads — ad budget, specialist fees and content — and how to calculate a monthly budget from cost per lead and the customers you need.
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Meta Pixel and Conversions API: why you need them and how to set them up
How Meta Pixel and the Conversions API help your ads, which events to track and the most common setup mistakes.
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Lookalike audiences: how to find people like your customers
How lookalike audiences work, which source to build them from and what percentage to choose in Uzbekistan.
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Lead form or Direct messages: which brings more sales
How instant forms and message campaigns differ, which suits which business and how to improve lead quality.
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How to set up Instagram ads: a step-by-step guide
Setting up Instagram ads from scratch in Meta Ads Manager: choosing the objective, audience, budget, creatives and avoiding first-week mistakes.
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Retargeting: how to bring back people who didn't buy
What retargeting is, which audiences to show ads to again, which creatives work and how to control frequency.
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Google Ads vs Meta Ads: which is better for a small business
How Google Ads and Meta Ads (Instagram, Facebook) differ, which businesses each suits, when to run both and how to choose.
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Ad account blocked: what to do and how to prevent it
Why Meta blocks ad accounts, how to file an appeal and which habits reduce the risk of a ban.
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A/B testing ad creatives: how to run it
What an A/B test is, what to test at once, how much budget and time you need and how to pick the winner.
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