Level Marketing / Articles / SMM
Instagram content plan: 30 post ideas for a month
If "what are we posting today?" comes up every day, the page becomes chaotic and doesn't sell. A content plan solves this: you know a month ahead what you'll post, when and why. Here is how to build a content plan, plus 30 ideas for any business.
How much to post
A practical minimum for a small business: 3–4 posts or Reels a week and a few Stories every day. Consistency beats volume: three posts every week is better than 30 posts in a month followed by a month of silence.
Balancing content types
| Type | Share | Goal |
|---|---|---|
| Useful | ~40% | Trust and saves |
| Proof | ~25% | Reviews, results, cases |
| Process and team | ~20% | Closeness to the brand |
| Offer | ~15% | Sales |
It isn't a strict rule, but a page made only of offers turns into a notice board.
30 ideas
Useful
- How to choose the product — 5 tips.
- Answers to 3 frequent customer questions.
- Mistakes people make using the product.
- "Cheap vs expensive option: what's the difference".
- A seasonal tip.
- A mini glossary: your industry's terms in plain words.
- A "what to check before buying" checklist.
- Myth vs fact.
Proof
- A customer review (video or screenshot).
- Before / after.
- A project case with numbers.
- A customer's question and your solution.
- Awards, certificates, partners.
- A year in numbers: customers, orders, projects.
Process and team
- How the working day starts.
- How an order is prepared.
- Meet a team member.
- Inside the office or production.
- How we fixed a mistake — an honest story.
- The founder's story: why they started the business.
- How a new product is born.
- The delivery process.
Offer
- Launching a new product.
- A time-limited promotion.
- Instalments or special terms.
- A bundle offer.
- A "followers only" bonus.
- A free consultation or measurement.
- Gift ideas.
- The month's results and next month's plans.
How to lay out the plan
A simple table is enough (Google Sheets or Notion): date, content type, format (post, Reel, carousel), topic, call to action, status. Batch your shooting into one day — filming 8–10 videos in a day is far easier than one a day. For writing Reels scripts, see Reels script templates; for the first seconds, our hooks article.
Conclusion
A content plan turns a page of random posts into a systematic sales channel. Rotate content types, post consistently and review each month which posts brought leads. And don't forget your profile — see an Instagram profile that sells.
