SMM
SMM: Practical articles on paid ads, SMM, Meta Ads, Google Ads, TikTok and growing a business in Uzbekistan.
YouTube for business: channel, Shorts and long videos
Which businesses YouTube suits, the role of Shorts and long videos, titles for search and a starting plan.
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What an SMM manager does and how to choose one
An SMM manager's responsibilities, how they differ from an ads specialist, how to judge results and what to ask when hiring.
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UGC content: when customer videos sell better than ads
What UGC is, how to get content from customers, how to work with UGC creators and use it in ads.
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Selling with Stories: formats that work every day
Why Stories sell, which sequences work, interactive stickers and a daily Stories plan.
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How to grow sales with internet marketing: a map for businesses in Uzbekistan
Internet marketing channels — Instagram, Telegram, paid ads, SEO, Maps and Uzum Market: which one fits you, where to start and how to measure results.
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An Instagram profile that sells: bio, highlights and the first 9 posts
What a customer should see in your profile within 5 seconds: name, bio, highlights, buttons and grid.
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Instagram content plan: 30 post ideas for a month
How to build a content plan, how to balance content types and 30 post and Reels ideas for any business.
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How the Instagram algorithm works: what matters for reach
How posts are ranked in Feed, Reels and Stories, which signals matter and which habits increase reach.
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Handling comments and DMs: how replies turn into sales
Standards for replying to comments and messages, ready templates, handling negativity and automation.
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How to grow a Telegram channel from zero
Positioning a Telegram channel, content, sources of the first 1,000 subscribers and how to turn subscribers into customers.
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