Sales and analytics
Sales and analytics: Practical articles on paid ads, SMM, Meta Ads, Google Ads, TikTok and growing a business in Uzbekistan.
What a sales funnel is, in plain words
Funnel stages, what to measure at each, how to find the leaks and an example for a small business.
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What an advertising report should include
The structure of a good monthly report: spend, leads, CPL, sales, conclusions and next month's plan.
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UTM tags: how to know where every customer came from
What UTM is, the parameters, how to build a link, naming rules and where to see results.
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Sales script: a structure for calls and Telegram
Script stages — greeting, discovery, presentation, objections and closing — with a ready example.
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Repeat sales and LTV: more revenue from existing customers
What LTV is, why a repeat sale costs less than a new one, loyalty programmes, reminders and win-backs via Telegram.
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Lead response time: how it affects sales
Why the first to reply wins, how to set a response standard, auto-replies and keeping managers accountable.
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ROMI: is your marketing paying off, and how to calculate it
The ROMI formula, how it differs from ROI and ROAS, a worked example and which costs to include.
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What a CRM is and which one suits a small business
Why you need a CRM, when to move from a spreadsheet, how to choose and how to roll it out.
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Cost per lead (CPL): what it is and how to lower it
How much a lead from paid ads should cost, how to calculate CPL and the 7 common mistakes that push your cost per lead up.
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How to collect customer feedback and what to do with it
When and how to ask, NPS, a question list and how to turn answers into marketing and product improvements.
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