Running a business
Running a business: Practical articles on paid ads, SMM, Meta Ads, Google Ads, TikTok and growing a business in Uzbekistan.
How to validate a business idea before you advertise
Cheap ways to test demand: competitors, search queries, a test page, a small ad test and pre-orders.
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Target audience and customer persona: how to define them
Segmentation, customer persona, pains and desires, sources of insight and how to use the persona in ads.
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How to plan a marketing budget: share of revenue vs goal-based
Two ways to plan a budget, cost structure, test and scale periods and a sample monthly table.
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Network marketing (MLM): can you make money, and how to spot a pyramid
How network marketing works, who actually earns, the warning signs of a financial pyramid and 7 questions to ask before joining an MLM in Uzbekistan.
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7 marketing mistakes new entrepreneurs make
A product 'for everyone', ads without strategy, decisions without numbers and other mistakes — and how to fix them.
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Marketing an education centre: how to attract students
How people decide on courses, trial lessons, graduate videos, seasonality and paid ads.
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How to market a furniture store: Instagram, Maps and paid ads
What makes furniture sales different, content, creatives, instalment offers and the path from lead to sale.
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Marketing a clinic or dental practice: how to earn trust
What's different about healthcare ads, the doctor's personal brand, reviews, maps and staying within ad rules.
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How to choose a paid ads specialist: 9 questions before you hire
Nine questions to ask a paid ads specialist or agency before you start, the red flags to watch for and what to check in the first month.
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Competitor analysis: what you can learn in one day
How to find competitors, review their ads, prices, offers and reviews, and summarise findings in a table.
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